richfish

Posts in Apple

John Appleseed

April 23, 2026 · Apple

The challenge for Apple is still software, an increasingly cluttered interface across multiple hardware devices and platforms, and a distinct lack of clarity about what role AI will (or will not) play in its future. Ternus’s other task will be to repair an incredibly fragile relationship with developers, who have been vocal about their dissatisfaction with Cupertino.

There have been a lot of good posts over the last couple of days highlighting Tim Cooks achievements during his time as CEO.

None managed to so succinctly sum up the challenge facing John Ternus as Om.

Solving the 'problem' of MacBook Neo's popularity

April 16, 2026 · Apple

The MacBook Neo is apparently a big hit. So big that Apple is reportedly ramping up production. Now the bad news: Since the MacBook Neo is powered by the A18 Pro chip from 2024’s iPhone 16 Pro, a product that’s been discontinued, there is likely a finite number of chips available for MacBook Neo production.

Jason goes on to posit that the most likely solution is for Apple to release an updated Macbook Neo in the next 6 to 9 months that uses the A19 Pro chip. I would like this to be true because I’d love to buy a Neo with the 12GB of RAM that the A19 Pro SoC has. But if they moved to using the bined A19 Pro chips there’s only going to be a finite number of those too. If demand outpaces supply of bined chips there needs to be a sustainable plan.

If you look at iPad pricing you can get an iPad Air with an M4 chip for $599 and the iPad Mini with the A17 Pro is $499. So while using the bined A18 Pro is great for Apple’s bottom line, and is also great for reducing waste, I also think they could produce an A series chip specifically for the Neo and keep prices the same.

Since using bined chips means maximum profit I’d tend to agree that they may move to the A19 Pro and exhaust that supply before producing dedicated Neo chips though.

Apple pulls fake Ledger app and Freecash in rough day for App Store review

April 16, 2026 · Apple

In a statement to 9to5Mac, Apple said it has zero tolerance for fraudulent or malicious apps, pointing to its App Review Guidelines, which prohibit apps that try to scam users, include hidden or undocumented features, or rely on bait-and-switch tactics. The company confirmed that, in addition to removing the Ledger Live app from the App Store, the developer account associated with it was terminated.

In the case of the Ledger Live app it has been reported by Coindesk that over $9.5 million has been stolen from dozens of people.

The Mac App Store has never reached the popularity of the iOS App Store. Primarily because another method of getting your software exists and for the most part people are happy with it. The promise remains the same though, software downloaded from the App Store is vetted and goes through Apple’s approval process. Therefore you can expect it to be a safer option. In this case it certainly wasn’t and people have lost a lot of money.

HORACE DEDIU ON APPLE SITTING OUT THE AI SPENDING RACE

March 18, 2026 · AI Apple

If they can make Apple Intelligence a first-class agentic AI by relying on Gemini, paying only $1 billion per year, it sure looks like genius. But given their track record with Apple Intelligence to date, that is an enormous “if”.

Only time will tell if this is really genius strategy, a happy accident, or a big miss. Or maybe a happy accident will be indistinguishable from genius strategy and we'll never know.

What I do know is that if we can get intelligent Siri, with all the intelligence of Gemini, but with the privacy of Apple's cloud and on-device models, that'll be a big win for customers and I'm excited about that.